Launch campaigns
Launching a product, branch or service: the message, the material, the channels and the timing.
Advertising Strategy & Integrated Campaigns
A campaign that works starts with a clear decision: who we are speaking to, with what message, on which channel, and how we will know it worked. We build that foundation first, then execute on it and measure the result.
What the work covers
- Audience, message and brand positioning defined before any spend
- A channel plan that ties digital advertising to print and outdoor
- Product-launch and event campaigns from planning through execution
- Measurement indicators agreed in advance, with regular performance reports
- Campaign material produced together with the visual production team
Types of work
Seasonal and occasion campaigns
Ramadan, National Day, Founding Day and sales seasons, with a plan that starts before the season, not during it.
Brand awareness campaigns
Introducing the organisation and what it offers, when the goal is to be known before being asked for.
Media planning
Splitting the budget between digital, outdoor, print and events according to the audience and objective.
Who it is for
- Companies launching a new product or branch
- Government and sector bodies running awareness campaigns
- Brands in seasons and national occasions
- Real-estate and development projects that need presence before sales
How the work runs
Objective and indicator
We turn the request into a measurable objective — visits, enquiries, sales or reach — and agree how it is measured.
Idea and message
One idea and a clear message written for the defined audience, tested across more than one medium.
Material and media plan
Campaign material produced for each channel, and a schedule setting when, where and with what budget it runs.
Running and result report
The campaign is run and followed, then a report compares the result with the indicator agreed at the start.
What you receive
- The campaign strategy, message and channel plan
- Campaign material for each channel
- A results report against the agreed indicators
What shapes the quote
- The number of channels: digital, outdoor, print and events
- The volume of material and the video production needed
- The campaign's length and geographic reach
- The media budget, if it is managed by us
We do not publish fixed prices: every quote is worked out from the project's specification once the details arrive.
When this is the right choice
- When every piece of material must say the same thing at the same time
- When you need to know what the campaign achieved, not only what it spent
Frequently asked questions
Can we start with a single channel?
Yes. We choose the channel that serves the objective best and add others when results and budget justify it.
Who produces the filmed ad?
Kian Media's visual production team, so the campaign and the film keep one identity and one team.
How do you measure a campaign's success?
Against the indicator agreed before launch, with a report that compares the result with it — not by view counts alone.
What should we send for a quote?
What you want to achieve, the audience, the channels you have in mind, an indicative budget and the launch date you need.
Start your project
Send the campaign details — objective, audience, channels and indicative budget — and a quote will follow.
Request a quoteOr talk to the advertising team directly