Kian MediaKIANMedia Production

Creative Branding & Advertising Design

An identity that works is one that stays legible on a six-metre sign and on a palm-sized card. We design on that basis and hand over files that can actually be produced, not presentation images.

What the work covers

  • Identity guidelines that define usage, not just present a logo
  • Identity applied across print, signage and digital surfaces
  • Final files in formats ready for fabrication and print
  • Consistency between printed material and visual content
  • Creative direction for the campaign: the idea, the visual treatment and the strapline

Types of work

Visual identity and logo

The logo, colours, typefaces and image style, designed to work large and small and in a single colour.

Brand guidelines

Usage rules — clear space, minimum sizes and misuse — so any supplier can apply the identity without guessing.

Company profile

A document presenting the organisation, its services and values in its identity, in a print version and a digital one for sending.

Brochures and catalogues

Designing and laying out product and service pages, with the file prepared for print or digital publishing.

Advertising design

Ads for print, billboards and digital platforms, and the campaign's creative direction: the idea, the treatment and the strapline.

Identity applications

Stationery, shopfronts and signs, exhibition stands and events, packaging and promotional material.

Who it is for

  • A new organisation that needs its first identity
  • An existing brand that needs refreshing or unifying across its branches and material
  • A company preparing for an exhibition, a tender or a launch that needs its profile
  • A campaign that needs a creative direction before production

How the work runs

  1. Understanding the brand

    We ask about the organisation, its audience, its competitors and what people should remember about it, and collect the material that already exists.

  2. Initial directions

    Design directions presented with the reasoning behind each, so you choose the one to develop.

  3. Development and application

    The chosen direction is developed and tested on real applications: a sign, a card, a post and a front.

  4. Handover

    The final files in print, fabrication and digital formats, with the brand guidelines.

What you receive

  • Logo files in the formats print, fabrication and screens need
  • The brand guidelines
  • The agreed designs and applications, ready for production
  • The profile or brochure in print and digital versions, where it is part of the order

What shapes the quote

  • The scope: a new identity, a refresh, or applications of an existing one
  • The number of applications and pieces required
  • The page count of the profile or catalogue
  • Whether an English version is needed alongside the Arabic

We do not publish fixed prices: every quote is worked out from the project's specification once the details arrive.

When this is the right choice

  • Before signs or print are produced in quantity, not after
  • When the organisation's material differs from supplier to supplier and no longer looks like one organisation
  • When a campaign needs one idea that holds all its material together

Frequently asked questions

What is the difference between a logo and a visual identity?

A logo is one element. The identity is the whole system — the logo, colours, typefaces, image style and the rules for using them — and it is what makes a print piece, a sign and a post look like they come from one organisation.

Can you develop our existing identity instead of replacing it?

Yes, and it is often the better choice when the brand is already recognised. We decide what to keep and what to adjust, and unify the applications around that.

Do you design company profiles in Arabic and English?

Yes, as two versions or one bilingual document, with the reading direction of each language respected.

In what formats do we receive the files?

In editable, production-ready formats for printers and sign makers, and ready-to-use formats for screens and platforms, according to what each piece needs.

Start your project

Send the campaign details — objective, audience, channels and indicative budget — and a quote will follow.

Request a quote

Or talk to the advertising team directly